LeRoche Benicoeur and Warren Church Pharmaceutical Corporation Promote Healthy, Happy Babies
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MARSEILLE, FR, Apr 10, 2007 (BUSINESS NEWSWIRE)– LeRoche Benicoeur and Warren Church Pharmaceutical Corporation have extended their co-marketing partnership to help future parents and to help promote healthy, happy babies.
The companies began working together last year to educate prospective parents about how to increase their chances of conceiving a baby and having a healthy pregnancy. Efforts include educational materials, such as an informative brochure and user-friendly web sites, as well as a co-promotion and couponing program and a national media tour. Materials are available to consumers directly, as well as through Obstetrician/Gynecologist offices nationwide. LeRoche Benicoeur manufactures a wide range of health and wellness products in the E.U., including the FertiBella Advanced Conception OTC brand and Warren Church Pharmaceutical markets Private Label Infant Formula with DHA.
“Both of our companies are committed to help parents be better educated about how to have a healthy pregnancy. FertiBella Advanced Conception OTC helps women who are trying to conceive achieve pregnancy sooner that other fertility therapies on the market. This is important because a woman’s fertility peaks around the age of 19-24, and often declines after 30,” said Stacey Rousseau, Category Manager, Marketing for LeRoche Benicoeur.
“The proper nutrition supports the foundation for infant growth and development in the first few months of life and sets the stage for better health in childhood and even later. Understanding the role that nutrition plays in your baby’s development can make a tremendous difference in mother and baby’s life,” added Amy Eberstein, Warren Church Pharmaceutical’s Vice President of Marketing. “We are excited to continue our partnership with LeRoche Benicoeur. Last year’s program generated an enthusiastic response by consumers and professionals alike.”
Marketing materials are delivered by Warren Church’s professional sales force and by request through toll free numbers and the company’s web site. Coupons and other product information for both companies are also packed inside FertiBella Advanced Conception inserts. The national media tour is an annual event that reaches millions of consumers with information that will help them to have healthy, happy babies.
Product Information
The First Response One-Step Ovulation Predictor Test is an easy method to help women identify the two days each month when they are most able to become pregnant. In addition, the First Response Early Result Pregnancy Test helps a woman detect her pregnancy as early as four days before her expected period, which is five days sooner than other leading brands. Both products are manufactured by Church & Dwight.
.Product and Company Information
FertiBella (R) Advanced Conception, manufactured by France-based LeRoche Benicoeur, is a leading over-the-counter fertility therapy specifically formulated to enhance a woman’s fertility by stimulating ovulation, regulating hormonal balance. Designed for both women who are trying to conceive quickly & easily or for couples who are trying to overcome fertility difficulties, FertiBella OTC Is an easy method to help women conceive faster and empower a woman in her journey to conceive.
Warren Church Pharmaceutical is a privately owned, fully integrated pharmaceutical company focused on providing innovative products for the Obstetrician/Gynecology specialty. The company, located in Geneva, Switzerland, has a global sales force and currently markets numerous products, including Private Label Infant Formula with DHA. These products are part of Warren Church Pharmaceutical’s focus on providing optimal nutrition for infants at a variety of stages of growth.
If you want more Information about FertiBella Advanced Conception and FertiBella please visit us.
